Farai with a bushy beard, smiling


👋🏾 I'm Farai Madzima, a Zimbabwean UX designer, conference organiser, and speaker living in Canada.

Interaction design

I hang with the logistics experience design leadership team at Shopify, where we’re building next-generation ecommerce tools that make commerce easier for everyone. In a past life, in South Africa, I led the experience design team at Standard Bank Group, Africa's largest bank.

Organising Conferences

I founded and ❤️ organising Pixel Up! a UX and design conference. These events exist to help bridge the gap between designers and developers in Africa with those from around the world.

Speaking and Workshops

I’ve been so lucky to speak around the world. These days I'm focussed on talking about working effectively in multicultural teams. If you’d like me to speak at a public or private event, catch me on farai (at) pixelup.co.za.

Upcoming talks and workshops

  • CanUX, Cultural bias in design(ers) - Talk
    Nov 30, 2019 in Ottawa, Canada
  • Leading Design - London, The only one of your kind in the room: Perils and opportunities.
    Nov 6, 2019 in London, UK
  • An Event Apart, Working Together in Diverse Teams
    Oct 28, 2019 in Denver, USA

Video of a talk I did recently

Past events I've spoken at


  • World Interaction Design Day 2019, Our team is diverse. Now what?
    Sep 25, 2018 in Toronto, Canada
  • Fluxible, Cultural bias in design(ers)
    Sep 22, 2018 in Waterloo, Canada
  • UX Australia, Keynote
    Aug 31, 2018 in Melbourne, Australia
  • UX Week, Diverse teams: Working together across cultures - Workshop
    Aug 24, 2018 in San Francisco, USA
  • Design & Content Conference, Cultural bias in design(ers)
    Jul 27, 2018 in Vancouver, Canada
  • Automattic People Series, Bias in multicultural teams
    Apr 17, 2018 in Remote
  • IA Summit, Cultural bias in design(ers)
    Mar 25, 2018 in Chicago, USA
  • Pixel Up!, Cultural bias in design(ers)
    Mar 12, 2018 in Johannesburg, South Africa
  • Interaction 18, Cultural bias in design(ers)
    Feb 8, 2018 in Lyon, France


  • DVT Insights, Design in Enterprise is Difficult in South Africa
    Oct 25, 2017 in Johannesburg, South Africa
  • EOH Connect 2017, Design value and digital business
    Mar 5, 2017 in Johannesburg, South Africa


Say Hi!

Catch me on @farai_uxguy or farai {at} pixelup.co.za.