Farai with a bushy beard, smiling


👋🏾 I'm Farai Madzima, a Zimbabwean UX manager, conference organiser, and speaker living in Canada.

Interaction design

I hang with the Inventory experience design leadership team at Shopify, where we’re building next-generation ecommerce tools that make commerce easier for everyone. In a past life, in South Africa, I led the experience design team at Standard Bank Group, Africa's largest bank.

Organising Conferences

I founded and ❤️ organising Pixel Up! a UX and design conference. These events exist to help bridge the gap between designers and developers in Africa with those from around the world.

Speaking and Workshops

I speak around the world and online. These days I'm focussed on talking about working effectively in multicultural teams. If you’d like me to speak at a public or private event, catch me on farai (at) pixelup.co.za.

Up next

Video of my talk at Leading Design 2019 (New York)

Past events I've spoken at



  • Leading Design - London, Cultural bias in design(ers) - Talk
    Nov 6, 2019 — London, UK
  • CanUX, Cultural bias in design(ers) - Talk
    Oct 30, 2019 — Ottawa, Canada
  • An Event Apart, Working Together in Diverse Teams
    Oct 28, 2019 — Denver, USA
  • Leading Design - New York, The only one of your kind in the room: Perils and opportunities.
    Jun 19, 2019 — New York, USA
  • UXLx, Talk + Workshop
    May 21, 2019 — Lisbon, Portugal


  • World Interaction Design Day 2018, Our team is diverse. Now what?
    Sep 25, 2018 — Toronto, Canada
  • Fluxible, Cultural bias in design(ers)
    Sep 22, 2018 — Waterloo, Canada
  • UX Australia, Keynote
    Aug 31, 2018 — Melbourne, Australia
  • UX Week, Diverse teams: Working together across cultures - Workshop
    Aug 24, 2018 — San Francisco, USA
  • Design & Content Conference, Cultural bias in design(ers)
    Jul 27, 2018 — Vancouver, Canada
  • Automattic People Series, Bias in multicultural teams
    Apr 17, 2018 — Remote
  • IA Summit, Cultural bias in design(ers)
    Mar 25, 2018 — Chicago, USA
  • Pixel Up!, Cultural bias in design(ers)
    Mar 12, 2018 — Johannesburg, South Africa
  • Interaction 18, Cultural bias in design(ers)
    Feb 8, 2018 — Lyon, France


  • DVT Insights, Design in Enterprise is Difficult in South Africa
    Oct 25, 2017 — Johannesburg, South Africa
  • EOH Connect 2017, Design value and digital business
    Mar 5, 2017 — Johannesburg, South Africa


Say Hi!

Catch me on @farai_uxguy or farai {at} pixelup.co.za.